The customer approval portal
What your customers see when they review proofs, from the secure link and the approve and revision flow to comments, material previews, and branding. Try the live demo.
When you send proofs, your customer receives an email with a secure link to the approval portal: a clean, mobile-friendly page where they review and respond. No Shopify account, no login, no app to install.
Try it yourself#
This is a working mock of the portal. Approve the proof, or request a change, and watch what happens on the merchant side.
Try the approval portal
Lulu Labels
Proof review · Order #1049
Note from Lulu Labels: Here's v2 with the darker outline you asked for: 60 mm circle, holographic vinyl. Happy to tweak anything else.
Meanwhile, on your side
Make a decision on the left to see the status, order tag and email notification update in real time.
What the customer sees#
- Every artwork on the order, grouped by product, with your latest proof for each
- Your notes: the message you attached to each artwork
- Labels: "Front", "Back", etc., so multi-design products stay unambiguous
- Material preview: if you applied a material (holographic, glitter, foil), the proof renders with that finish so there are no surprises. See Message Templates & Materials
- Cut shape: the die-cut outline, if you configured one in the cut editor
- Previous feedback: comments from earlier rounds stay visible, so revision context is never lost
Customer actions#
For each artwork the customer can:
Approve#
One click. You're emailed immediately, and once every artwork on the order is approved, the order flips to Approved and the Shopify tag updates to Proof: Approved.
Request changes#
The customer must write a comment explaining what to change: no silent rejections. You get an email with their exact words, the artwork drops to Revision Requested, and the order tag becomes Proof: Revision.
When requesting changes, the customer can also attach updated artwork (PNG, JPG, WebP, SVG or PDF, max 20 MB) for you to work from. It arrives with their comment and is linked in your revision email. This is on by default on every plan; turn it off under Settings > General Settings > "Allow customers to upload updated artwork".
Customers can respond to several artworks and submit all their decisions at once with Submit All Decisions. A confirmation screen tells them their feedback is on its way to you.
Security#
- Each order gets a unique, unguessable token in its portal link: there's nothing to brute-force and no customer data exposed beyond that order's proofs.
- The link works until the order is deleted, so customers can return to check what they approved.
- Replies to proof emails go straight to your shop email, not to Proofed.
Branding the portal#
| Plan | Portal branding |
|---|---|
| Free / Starter | Clean default Proofed styling with your shop name |
| Studio and above | Your logo on the portal and in every email, a custom sender name, white-label emails, and your own proof-link domain |
Upload a logo and set your sender name in Settings > Branding. On Studio+, you can also serve portal links from your own subdomain, so customers see https://proofs.yourstore.com instead of the Proofed default. See Custom Domains for setup, and Plans & Billing for tier details.
A branded portal noticeably improves response rates: customers recognise you instantly instead of hesitating over an unfamiliar "Proofed" email.
Related guides#
- Emails & Notifications: customise the emails that link to the portal
- Reminders: nudge customers who haven't responded
- Proof Statuses Explained: what each decision does to the order status
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